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Mountain America Credit Union, ISU Bengals Raise $13K To Provide New Coats and Shoes for Idaho Kids

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(MACU Newsroom, November 10, 2026)

Mountain America Credit Union recently donated $13,000 to Operation Warm through its partnership with Idaho State University (ISU) football, turning every Bengals first down this season into support for local children. Representatives from Mountain America presented the donation on the field during the November 7 game. The funds will provide new coats and shoes to children throughout Idaho.

“Hundreds of Idaho kids will be able to enjoy new coats and shoes that fit thanks to every first down the ISU Bengals picked up this season,” said Rob Brough, chief marketing officer at Mountain America Credit Union. “Every time the team moves the chains, it means another child gets a little warmer. That’s a scoreboard we love watching.”

How long has Mountain America been supporting Operation Warm? Since 2019, Mountain America has helped Operation Warm outfit kids across the credit union’s footprint. With this season’s donation, the credit union’s total contributions have reached nearly $190,000.

“A new coat or a pair of shoes tells a child that someone is looking out for them,” said Grace Sica, executive director of Operation Warm. “Thanks to Mountain America Credit Union and Idaho State University, the Bengals’ success on the field is making a real difference for Idaho families. Go Bengals!”

Where can I learn more? For more information about Operation Warm, visit operationwarm.org.

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