September 2, 2026
By: Brian Lenney
You might have seen the headline in April. Something about finally making social media companies stop hurting kids.
If you’re a mom, you probably felt some kind of relief. Finally. Somebody did something.
But they didn’t.
The bill is called the Stop Harms from Addictive Social Media Act (SHASM, if you want the acronym). Idaho signed it April 2. South Carolina passed it in May. Minnesota passed it this spring, almost unanimously.
Its sponsors said the day it was signed that the law tells social media companies they “can no longer get away with addicting our children.”
In March, a Minnesota committee was told the bill “protects all teens and kids on social media.” All teens and kids on social media.
That’s the sentence I need to talk about, because it isn’t true, and the reason is sitting in the bill itself: the new law only applies to companies that make at least $1 billion a year selling ads.
That’s the entire test for whether a platform has to follow this new law.
- Do you sell a billion dollars in ads? Then yes.
- Do you make your money some other way? Then no.
The law never asks whether kids get hurt on a platform. It asks how the platform makes money.
Roblox isn’t covered by this new law.
Because they don’t sell ads for a living. They sell Robux, the little currency your kid begs you for. Kids buy Robux, game developers take a cut, Roblox keeps the rest. Last year that came to $4.9 billion in revenue and nearly $7 billion in bookings.
So how much of that was ad revenue?
In its February letter to shareholders, the company describes its ad revenue as modest, and then says it monetizes a young user base “without significant reliance on advertising.”
They wrote that to investors as a selling point. It is also the exact reason this law can’t touch them. The law asks how you make your money. Roblox put the answer in writing, and the answer was: not ads.
So Roblox isn’t covered. The new law has nothing to say about it. Not one line.
Now look at what else is happening with Roblox right now.
Texas Attorney General Ken Paxton sued the company last fall, accusing it of putting “pixel pedophiles and corporate profit” ahead of kids’ safety. Tennessee’s attorney general sued in December and called Roblox the digital equivalent of a creepy cargo van. Louisiana, Kentucky, Florida, Oklahoma, and Iowa have all filed lawsuits too. So has Los Angeles County. There’s a big federal case in California pulling a lot of these claims together.
These are lawsuits filed by the top law enforcement officer in seven states, saying adults are using this platform to get to children. Yes, the law that was supposed to protect all kids on social media doesn’t protect kids on Roblox.
Discord gets a pass too.
It’s the chat app where a lot of the grooming cases start. And it’s named in that same federal case alongside Roblox.
If you made a list of places where American kids get approached by adults who shouldn’t be approaching them, Discord is on the first page of it.
But this new law doesn’t touch them.
Because Discord makes its money on subscriptions (no real ad business).
Telegram is a messaging app that made $125 million on ads in the first half of last year, out of $870 million total. Untouched.
Then there are the AI companion apps, the chatbots kids talk to for hours at a time. They sell subscriptions, not ads. Texas opened an investigation into Character.AI last year over what those bots were telling children about their own mental health.
The new law doesn’t touch them.
So who does this new bill actually cover?
Facebook and Instagram. TikTok. YouTube. Snapchat. Reddit and Pinterest too.
It’s the ad-funded giants. Every one of them is already getting sued by somebody, already dragged in front of Congress, already in every documentary your sister-in-law forwards you. They were getting regulated with or without this law.
And the next one won’t be covered either.
Not because it’ll be too small. But because of where the money comes from.
The apps kids are moving to sell subscriptions, or currency, or a battle pass, or a premium tier with a better chatbot. Ads are how the last generation of platforms made money. Whatever your kid finds in 18 months will have figured out something else, and this law won’t touch them.
It just reaches the apps kids are leaving.
Sadly, these bills are coming from conservatives.
Not from the left. From us.
And they pass by numbers that should embarrass everyone involved: 62 to 7 in the Idaho House, 132 to 2 in the Minnesota House, 66 to nothing in their Senate.
That happens the same way every time. A bill arrives with a title no one can vote against. Somebody says it will “help the kids.” And at that point the hard questions stop getting asked out loud, because asking who this actually covers, in public, on the record, sounds like you’re soft on the thing in the title.
So nobody asks (well, almost nobody).
The vote is lopsided, everyone goes home feeling like they did something, and the check on all of it, the part where a conservative reads the text and asks what it really does, gets left at the door.
So it passes, and it reaches you as a news story that says a new law protects kids online, next to a photo of a governor with a pen. The money rule never makes the article. It isn’t hidden either. It’s the fourth definition in the Idaho bill, on page two.
So what you walk away with is a feeling. Relief.
“The legislature protected my kids!”
Except they didn’t. That’s just what got sold. Because a mom who knows the law doesn’t cover Roblox and Discord keeps checking the iPad. But a mom who was told the law “protects all teens and kids on social media” relaxes.
The distance between those two moms is exactly where a kid gets hurt, on a platform seven attorneys general are suing right now, that this law doesn’t cover and was never going to cover.
It says a billion dollars in ad sales. Roblox told its own investors it doesn’t rely on ad sales… but the promise went out to millions of parents anyway.
One more thing worth knowing: the apps it does cover may not survive court. Laws like this have already been struck down in Arkansas, Utah, Ohio, Texas, Louisiana, and Virginia.
Nobody has even sued over this one yet.
So, here’s what tonight actually looks like:
- Your kid opens Roblox at 9 p.m. – Not protected
- Switches to Discord at 10 p.m. – Not protected
- Gets a friend request from someone who says he’s 14 – Not protected
- Finds whatever social media app gets built next spring – Not protected
This has been law in Idaho since July 1. It’s been in effect for two months. Your kid opened Roblox last night anyway, and he’ll open it again tonight, and nothing in Chapter 21 of the Idaho Code has a word to say about it.
There will be lawsuits, deadlines, compliance reports.
But none of that is tonight.
Because tonight:
- You decide whether there’s a phone
- You decide what’s on it
- You decide where it charges overnight (and it isn’t the bedroom)
- You pay for the Wi-Fi and the router has a settings page (you’re allowed to use it)
Your authority covers Roblox. It covers Discord, Snapchat, and the app that hasn’t been invented yet. It doesn’t have a money rule, it doesn’t have an effective date, and no judge anywhere can throw it out.
It’s also the only thing on this whole page that works tonight.
No bill makes you a good parent or protects your kids on social media. Not this one, not a better-written one, not the federal version coming behind it.
Only involved parents protect kids.


























